Marketing Technology

Hunter Douglas Redesigned Alliance Dealer Websites

Offered as a benefit to Hunter Douglas Alliance Dealers, new consumer website templates are search-engine optimized, dynamically respond to viewing screen size, allow for social sharing, encourage visitor reviews, and more. The templates allow dealers to customize content to highlight their business and services, yet unifies Hunter Douglas content to maintain the integrity of the brand messaging across channels. Participating dealers have seen traffic increases ranging from 20% to 200%.

Graber® Visualization Marketing Tool

The new Graber®; visualization tool on graberblinds.com is a ground-breaking new digital tool that consumers can use to visualize Graber Cellular Shades in their home, day or night! The tool helps consumers understand fabric color and opacity, as well as how the shades will look in in their home.

hunterdouglas.com Product Recommender Tool

The Hunter Douglas Product Recommender is an online tool designed to educate consumers about the aesthetic and practical benefits of different window treatments. As part of the process, users answer a series of questions relating to these factors, with answers used to help narrow down choices to those that best meet their unique needs. The goal is to simplify the selection and purchase process for both consumers and their chosen dealer. Currently, over 1,000 consumers a day make use of the tool.

SPRINGS WINDOW FASHIONS

Improved customer experience by creating a portal for existing customers within the public facing website. Streamlined info and navigation, as well as added multiple filters to easily find information. SWFcontract.com added an online swatching feature with high-quality images and overnight shipping. It’s now easier to find info on products, as well as related technical documents used for submitting on bids and specifications. Improved project gallery with new projects and better photos.

ProQuote

ProQuote is the new online ordering system for SWFcontract, a member of the commercial division of Springs Window Fashions. Available 24/7, ProQuote provides customers the ability to quote a project multiple ways and then convert the configuration that best meets their needs with one click! ProQuote reduces errors and remakes as it does not accept configuration errors. Our “ProHelp” guides customers through the process. A Dashboard will provide analytics on projects, pricing, margin, and sales.